Upright Labs had dominated the nonprofit resale sector and wanted to expand into the for-profit recommerce market.
Symptoms of the Problem
Limited growth trajectory due to a narrow market focus; unclear which product categories or sectors to pursue.
Business Impact
Needed clarity on market expansion and go-to-market strategy for for-profit growth.
The Approach
Engagement Scope
Conducted market and competitor analysis, assessed existing SaaS capability fit, and advised on go-to-market opportunities.
Duration
3 months
Methodologies Used
Industry research, C-level interviews, strategic gap analysis.
Tools & Frameworks Applied
Competitive benchmarking, product-market fit analysis.
Solutions Delivered & Results
Key Recommendations & Implementations
Identified product category gaps and market opportunities.
Mapped out growth areas aligned with current platform strengths.
Connected Upright Labs with strategic partners for for-profit market access.
Quantitative Results
Showed path to 50% revenue growth within 2 years.
Other Strategic Wins
Reprioritized product roadmap to align with new revenue streams.
Listen to What Our Clients Have to Say
It was an absolute pleasure working with Mandy. She brought immense value to the team and was a key driver in two critical initiatives for our business.
First, Mandy was brought on board to help us expand our Total Addressable Market (TAM), a project that spanned over six months. Her deep expertise in go-to-market strategies was evident as she seamlessly supported various aspects of the business, including sales, marketing, financials, and product development. Mandy didn’t just execute; she acted as a true force multiplier, taking ownership of complex initiatives that our leadership team, due to time constraints, simply couldn’t tackle at the executive level. Her ability to step in and take the wheel made an incredible impact on our strategic growth and positioning in the market.
Second, Mandy demonstrated her exceptional crisis management and operational skills when one of our legacy technologies was hit by a ransomware attack. Without hesitation, she stepped in as the project manager, guiding the recovery efforts with precision and grace. Mandy played a pivotal role in coordinating the team, managing the recovery process, and ensuring business continuity during a very challenging time.
With her years of operational experience, Mandy brought a level of professionalism, calm, and leadership that helped us navigate both opportunities and tough situations. Her contributions were invaluable, and I would highly recommend her to any organization looking for someone who can lead with impact and drive results.
Siera Smith, MBA
Mandy was such a gift to our small and mighty startup!
Her professionalism, deep knowledge of key players in the furniture/home furnishings 3PL space, and ability to get the business onboarded in record time (WITHOUT a single hiccup!) was exactly what we needed. She did more in 45 days than we were able to accomplish on our own in 4 months. Her communication is top notch. Her value is undeniable. Our only wish is that we would have engaged her sooner. I highly recommend Mandy and would not hesitate to bring her on for another project in the future.
Kari Albert
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